Our Story

OUR STORY

About

ETHICAL LINGERIE HELPING WOMEN TO BUILD CONFIDENCE. WE INCORPORATE A POCKET FULL OF HEALING CRYSTALS INTO EACH BRA, TO PROMOTE WELLBEING. IN AID OF MENTAL HEALTH, WITH 5% OF NET PROFITS DONATED TO MIND CHARITY. MADE FROM BREATHABLE BAMBOO JERSEY THAT STRETCHES WITH EACH BREATH YOU TAKE. IT’S THE ULTIMATE COMFORT IN LINGERIE.

 

OUR FOUNDER 

I CREATED ZUELA AFTER MY STRUGGLES WITH MENTAL HEALTH, I SUFFERED WITH ANXIETY AND DEPRESSION FOR YEARS AND IT REALLY AFFECTED MY CONFIDENCE.

I FOUND COMFORT IN CRYSTALS AND THEIR ENERGY KEPT ME FEELING UPLIFTED AND PROTECTED. I LOVE TO WEAR THEM IN MY BRA BUT THEY WERE CONSTANTLY FALLING OUT SO WITH MY BACKGROUND IN FASHION I CREATED CRYSTALWEAR.

NOW I UNDERSTAND THAT A CRYSTAL BRA IS NOT GOING TO BE THE SOLE REASON YOU SUDDENLY LEARN TO HEAL, BUT IT IS MY HOPE THAT IT CAN BE A DAILY WELLNESS TOOL TO RECONNECT WITH YOURSELF. THE FIRST PIECE YOU PUT ON IN THE MORNING AS PART OF YOUR MORNING ROUTINE; THAT REMINDS YOU TO BE KIND TO YOURSELF, THAT YOU ARE UPLIFTED AND PROTECTED.